RESEARCH PROTOTYPE · ALL CANDIDATES AND RESULTS ARE FICTIONAL
A better signal for marketing hiring

Know what a marketer actually did.
Before you interview.

A candidate can claim to have grown revenue, improved CAC or led a major campaign. But what did they personally own, how did they measure it and can they prove it? Explore an evidence-first shortlist for a realistic marketing vacancy.

Try the recruiter shortlist Help shape the product
Built to learn from recruiters and hiring managers, not to sell you software today.
Designed around three questions
✓ What did they own?✓ How did they think?✓ What actually changed?
Interactive product concept

Review two marketers for the same role.

Start with a realistic B2B SaaS vacancy, compare two fictional applicants against the same criteria and inspect the supporting evidence. You can also explore the wider directory.

● Interactive concept demo
▥ impactcase / recruiter viewDemo vacancy · 8 fictional marketers
Prototype honesty: These names, companies, case studies, numbers, sample documents and skill signals are made up. No candidate is available for hire. The goal is to test whether this format would help you make a real hiring decision.
Why this might matter

Better hiring decisions start with better evidence.

Recruiters told us the hard part is establishing ownership, context and credibility, quickly enough to make a shortlist. This prototype puts those questions first.

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Make ownership clear

Separate what a marketer personally led from the work of their team, agency or employer.

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Put results in context

Show objectives, budgets, constraints, decisions and outcomes, not just impressive-looking numbers.

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Show the supporting work

Keep claims, supplied artefacts and independently confirmed evidence clearly distinct.

The proposed workflow

From résumé claims to evidence-backed conversations.

01

A marketer documents their work

Case studies record the problem, individual role, decisions, constraints and outcomes in a consistent format.

02

Supporting material adds context

Samples, approved redactions and references support claims. Verification status is explicit, never implied.

03

A hiring team evaluates fit

Recruiters scan for relevance. Hiring managers inspect reasoning, trade-offs and demonstrable impact.

Help us validate the idea

Would this actually help you hire marketers?

We're at the research stage. If you recruit marketers or make marketing hiring decisions, we'd love to understand your current process and see whether this profile format solves anything real.

  • ✓ A short conversation about the way you assess candidates
  • ✓ A chance to critique the fictional profiles and comparisons
  • ✓ An optional, no-cost pilot of the format in a real hiring process

Join the research pilot

Tell us about your current hiring process. This research form sends your details to the ImpactCase researcher; we’ll only contact you about the research.

Research prototype: this form uses FormSubmit to email responses to the researcher; it stores no submissions on this site. The researcher must activate the receiving address before the first submission can be delivered. If delivery fails, you can send the same enquiry using your own email app.

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0 candidates selected
Choose up to three fictional profiles